This is my 4th post in a series of the ins and outs of blogging which I learned about at the Texas Style Council Conference during SXSW Music and Film Festival in March. Check out the others in my archives on the right side bar!
The third panel I attended was about blogging longevity and how to keep up the momentum and the enthusiasm, and was moderated by Grechen from Grechen’s Closet. The panelists consisted of Kyla from Blue Collar Catwalk, Katy from Kansas Couture, and Jennine Jacob from The Coveted and Independent Fashion Bloggers. These women have been blogging successfully for a long time, and had some great advice to share on avoiding blogger burnout and how to continue writing fresh and new posts over long periods of time. Here’s what they had to share!
1. Create a blogging schedule to capitalize on those moments when you feel particularly inspired. Instead of struggling to come up with a new post every single day, write when you feel especially inspired and save those posts to publish later. Or, don’t feel pressure to post every day. My blog uses a very manageable M-W-F posting schedule, and many professional bloggers limit their posts to M-F and take weekends off. It also helps to schedule regular features such as Music Monday, Outfit Tuesday, Recipe Wednesday… etc. Sticking to a plan like this will help you stay organized and diversify your content in a manageable way. I have certain days when I come up with 10 different ideas, and instead of posting them all immediately I save them up and post them over time, already written and ready to go! This saves the day when I have too much school work to come up with something original on the spot.
2. Consider creating an editorial calendar: what type of posts do you want to create and how often? I touched on this a little bit above but I’ll go into it in more detail here. Creating a regular rotating schedule of what type of content you want to write lets readers know exactly what to expect and when. This creates a very strong target audience and a loyal community of readers when done correctly. If your blog is about cooking, how often will you post recipes for desserts, main dishes, appetizers, or entrées? Go in to extra detail when possible- if you’re blog is dedicated purely to dessert recipes, post an equal number of cake, cookie, pie recipes, etc. If you have a more general blog, like the budget lifestyle variety found here, truly make it about lifestyle. Try to share a variety of fashion, food, diy, decor, and other posts when possible. This is definitely something I need to work on and will try to improve in the future.
3. To grow your audience along with your blog, ask questions, get users involved, and don’t be afraid to ask for help. The blogosphere is generally a friendly one, reach out to your audience and make them feel useful. People like to be needed and your blog is a great way to make them feel included in your life which they already read about on the daily. Readers are generally looking for content that makes their day better, which you provide. So, let them return the favor by feeling like they make an important contribution to yours. In other words, let your audience know how much you appreciate them!
For those of you who have been blogging longer than 6 months, how do you stay motivated to continue posting and how do you continue to find fresh ideas for content? Please help me create the interactive community I wish to welcome here by discussing below!