Tag Archives: blogging 101

TxSC Final Recap: The Panels

23 Mar

Well here it is, my last and final post from this year’s Texas Style Council Conference which I attended in Austin over spring break. It was a fabulous conference and I learned so much from the speakers! Without further ado, here’s a brief recap of the most important ideas I walked away with.

My best friend Cassie and I on the steps of the Blanton Museum of Art before a day of awesome panels!

To start the day off on the right foot, Kendi gave a wonderful keynote address which can be surmised with the takeaway “your purpose is much bigger than your blog” and “your blog is not your life.” These are truly important statements to take to heart as I try to figure out where exactly my blog fits into my life, and how I can grow and evolve it in the coming year.

The main idea we kept hearing was how to keep your blog and personal voice unique and interesting, and also to blog with a larger goal and picture in mind. This was especially relevant to me as I think about looming college graduation and the “real world” beyond. (Theoretically I still shouldn’t be graduating for another year, but I only have 15 hours left until I complete my degree so I’m trying to delay the process.) I was definitely inspired to take my blog to the “next level” over the next few months and you’ll start seeing several significant upgrades and changes ’round here!

Overall I can’t even begin to cover what an inspiration this conference was, and also a great networking opportunity. I am confident that everything I learned will help me improve my writing, content, and the overall experience of Love a la mode. Here’s to changes and exciting things to come!

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Tx SCC Part 6: Creating a Blogging Community

26 May

Note: This post was written several days prior and scheduled to post today. As you read this, I’m currently on a month long journey through Israel and France. Please leave some comment love and let me know you stopped by… although unfortunately I won’t be able to catch up on your blogs or respond until I return to the United States. Wish me luck, I can’t wait to share my adventures with you!

This is my sixth and final post in a series of blogging lessons I learned from the fantastic Texas Style Council Conference I attended in Austin during SXSW and my spring break. Check out the Archives to read parts one, two, three, four, and five.

The fifth and last (but certainly not least) conversation panel at the first annual Texas Style Council Conference was led by Indiana from Adored Austin and included many suggestions for finding new readers and cultivating your community into an active audience. The panel was made up of Dave from Etsy, Kendi from Kendi Everyday, and Susan from ModCloth. I learned so much from these amazing guests and I’m so excited to share their ideas with you!

1. Network on related websites. Pretty self-explanatory on that one. If you don’t have an account on Independent Fashion Bloggers, get one now. You can click on it under my pretty picture on the right sidebar. Create a polyvore account, interact with users on fashism, chictopia, and any other site with a common audience to what you write about. If you’re a food blogger, interact with members of recipe sharing websites. Chances are, if there’s a website you like, other people who might enjoy your blog probably like that website too. So, reach out to them and invite them to check you (ahem, err, your blog) out! You’ll probably like them, and they’ll probably like you too… win win :)

2. Talk to your audience, ask questions, and seek advice. I don’t really feel any need to elaborate on this important idea. In the words of a famous company, just do it!

3. Reply promptly to comments and facilitate the dialogue and discussion. Again, self-explanatory.

4. Dave from Etsy contributed the principle that economically challenging times bring about in increase in global creativity. Be original. Do something unique. BE CREATIVE. Show people how they can borrow your ideas and it will better their lives; either by saving them time or money, or better yet doing both of those things and bringing them joy simultaneously. Even if you write a high fashion blog, you are most likely aware that the majority of your readers cannot afford the styles you feature. Instead, your goal is probably to provide them with the haute couture information in order to inspire them to adopt their own take on the trend. This goes along with another point of Dave’s…

5. Use physical resources sparingly, but use your e-sources to the max. Take advantage of what is free. And then, share it with your audience. They’ll like that, and appreciate it, I promise. And afterwards, they’ll return the favor. Yay good karma wheel.

Well, I guess that’s about it for creating a better blog. What did you think of these ideas? What online communities do you utilize to network for your blog? How are you being creative in response to the decline in the economy? What e-sources do you use on a regular basis and what else would you like to share with our audience? Discuss discuss discuss! Let’s all help each other out by contributing your own useful tips.

Bisous,
Rachel

Tx SCC Part 3: Using Your Blog to Start a Career

4 Apr

This is the third in a series of several posts about the amazing eye-opening things I learned about blogging at the Texas Style Council Conference in Austin over spring break. Click to check out part one and part two.

The second panel of the day was titled Careers: Using your site to sell your goods or launch a new career. The scheduled panelists were Brooke from Fashism, Janette from Store Envy, Pamela from Market Publique, Kendra from DBA, and Nora from Burdastyle. The panel was moderated by Pam from Swap.com. There was a special “celeb” last-minute addition to the panel- Kelly from famous blog The Glamourai made an impromptu appearance.

Although I’m not currently looking to start a business through my blog, their advice truly expands above just that and gave me lots of insight into how I can blog beyond myself, in order to help other people and my community as a whole. I can’t wait to implement some of their thoughts so I can reach out and impact others through my writing. Here are some of the pearls of wisdom I learned from these amazing women. Continue reading

Tx SCC Part 2: Monetizing Your Blog

28 Mar

Morning Update: My roommates tell me I’m apparently obligated to tell you all that it’s my birthday. So… I’m turning 20 today. YIKES! I’ve been a teenager for exactly half my life and this change is freakin’ me out… I’M SO OLD! I celebrated with a very nice dinner with close friends last night and I’m celebrating today by going to class from 9:00am-6:30pm and going to rehearsal from 6:30pm-9:00pm. Exciting, no? Hope you all have a marvelous day!

This is my second in a series of several posts about the amazing eye-opening things I learned about blogging at the Texas Style Council Conference in Austin over spring break. The first panel following Jennine Jacob’s keynote address was titled Going Pro, and discussed in detail the ins and outs of monetizing your blog and seeking sponsorships, affiliates, and advertisers. The panel featured Alessandra from Lulu*s, Elisa from BlogHer, Grechen from Grechen’s Closet, Patty from Charming Charlie, and was moderated by Jen from Jen Loves Kev.


I want to preface the lessons I learned by pointing out that clearly I’m not an expert on this subject. I don’t have any sponsors, affiliates, or advertisers, (yet), and have never tried to seek them out. However, that will probably change in the future and after hearing this panel I feel very prepared to make this transition and ready to navigate the wide world of monetization when I feel my blog is ready. So, without further adieu, here are the important lessons I learned about “going pro.” Continue reading

What I learned from Jennine Jacob: Just Keep Blogging

21 Mar


My best friend (and fashion merchandising major) Cassie and me at the Conference between sessions.

WOW. That’s about all I have to say about the fantastic panels and amazing speakers I heard this past weekend at the first annual Texas Style Council Conference. In fact, I learned so darn much during each session that I’ll be devoting each its own post and spreading them out over several weeks, so as not to overwhelm you with blog-obsessive goodness.

The keynote address was delivered by Jennine Jacob, blogger behind The Coveted and Founder of Independent Fashion Bloggers. She had great beads of wisdom to share and has helped me re-evaluate my philosophy as a blogger.

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